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Citroen Breaks New Sales Record



Citroen Breaks New Sales Record

As 2015 came to a close, the PSA Peugeot Citroen group recorded 2,973,000 in new vehicle sales, up 1.2 percent from 2014. More importantly, sales of Citroen of models reached 731,000 vehicles worldwide, the highest since 2012.

In total, the Citroen brand grew 3 percent year-on-year.

Thanks to a strong, refreshed product line-up, including the new C4 Cactus, C1, C4 Picasso, as well as the segment-leading new Berlingo, Citroen's sales grew 5.9 percent in Europe, with majority of the sales coming from the United Kingdom, Spain, Italy and Germany.

Ten percent of Citroen's global sales were contributed by the youthful and remarkably stylish DS models, which saw 76,500 units sold worldwide. The figures were up by a staggering 20.7 percent year-on-year in the fourth quarter of 2015.

The strong momentum enjoyed by the DS brand was attributed to the new DS 5, DS 4 and DS 4 Crossback, all of which were launched in the second half of 2015.

In Asia, Citroen saw its sales growing by more than 10 percent in the fourth quarter of 2015, with the annual sales tally crossing the 300,000 mark.

Citroen's strong growth in China was attributed to good response to the C3-XR SUV and C-Elysée, which sold 67,000 units and 90,000 units respectively in China.

The DS brand was also incredibly well received in China, where deliveries increased by a shocking 46 percent, attesting to Asian customers' enthusiasm for the French luxury brand. China currently represents 21 percent of the DS brand's worldwide sales, or 21,500 units.

Last year also saw Citroen grabbing the No.1 spot in China's 2015 JD Power Customer Satisfaction Index for the quality of its customer service.

Linda Jackson, Chief Executive Officer, Citroën brand said: "Despite the ongoing difficulties in Latin America and Eurasia, Citroën stayed on track in 2015, with combined worldwide sales of 1.2 million units. In addition to our European volumes, which are at their highest since 2012, we have made headway in Middle East & Africa and India-Pacific, and enjoyed a stronger fourth-quarter performance in China with 10% growth. This improvement is anchored in our recent launches, including the new C1, the C4 Cactus and the C3-XR in China. It also demonstrates the attractiveness of our new positioning, illustrated in particular by our Aircross and Cactus M concepts."

Yves Bonnefont, Chief Executive Officer, DS brand said: "In a year that was both eventful and intense, we laid the groundwork for our long-term strategy, most notably with the worldwide launch of our new brand identity, the beginning of a process to renew our line-up and the opening of new DS Stores and DS Salons worldwide. Our entire range is now fitted with engines combining power and efficiency, the latest generation EAT6 automatic gearbox, and new connected services which are compatible with all types of smartphones. We are therefore moving forward confidently into 2016, with the aim of sustaining this momentum."

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