At the end of last month, Arnaud Belloni, Marketing and Communications Director of Citroen, received the "Janus du Commerce 2016" at the 62nd Janus Awards Ceremony organized by the French Design Institute at the Quai d'Orsay in Paris. The ceremony was chaired by Matthias Fekl, Secretary of State responsible for Foreign Trade, Promotion of Tourism and French Nationals Abroad, and Anne-Marie Sargueil, President of the French Institute of Design.
A bold and creative brand, Citroen once again overthrows established codes and pursues active efforts to promote the well-being of its users as part of an approach that extends far beyond its vehicles. To do this, it is rethinking its services and working on new ways to satisfy its customers: points of sale and international shows. An innovative approach supported by the French Institute of Design through the "Janus du Commerce 2016". This design label underscores the importance of value in use and encourages projects that use design to enhance the customer's living environment and comfort.
At the last Paris Motor Show, Citroën attracted almost one million visitors with a bright, friendly and colorful area, offering an experience that reflects the brand promise of "Be Different, Feel Good". A modern vision of comfort illustrated through branded products and concept cars, such as the new concept C3 or CXPERIENCE, as well as through the architecture of the stand, designed by AKDV, and including in its center "La Maison Citroen".
Citroen created a warm atmosphere, with natural wood, colorful walls, comfortable armchairs, information screens and accessories dedicated to personalization. A haven of peace for an intense experience, where every object is in place, as in a real home. A key location whose architecture magnifies the brand and announces the design of its future dealers.
These architectural projects "stand" and "retail experience" were applauded by the six members of the "Janus du Commerce 2016" panel chaired by Eric Ranjard.