It was at this year's Geneva Motor Show that Citroen revealed its new special series model, C4 Cactus Rip Curl, a fresh take on the crossover that shakes up the automotive world. The Brand makes a natural fit with Rip Curl, the surfing-gear leader, both of them developing products that are creative and technological alike. In this respect, the new model is the first Citroën to feature Grip Control, a reinforced traction system that perfectly matches the car's eminently outdoors nature.
For the launch, Citroën has teamed up with the Les Gaulois advertising agency to create a new film, "The road is your new spot". The ad fully reflects the sensations of freedom, release and adventure generated by surfing and by driving C4 Cactus Rip Curl. The film stars Vincent Duvignac, a professional French surfer sponsored by Rip Curl, who explores the city in search of the perfect wave on his surfboard – or at the wheel of C4 Cactus Rip Curl!
Music-wise, after calling on the band Hyphen Hyphen for its SpaceTourer Hyphen and E-MEHARI Courreges ads, Citroën is once again promoting the new French music scene with the song 'Marty McFly' by Gaspard Royant.