The only store of its kind to date, this grand opening announced the arrival of a new concept of digitally enabled DS Boutiques that will soon be deployed in popular and prestigious places around the world.
DS Urban Store invites visitors to immerse themselves in the refined world of DS Automobiles. Customers can even explore the full range of customization options available throughout the DS collection, through a virtual reality experience known as DS Virtual Vision. Those who give in to temptation can set up, customize and buy their new DS in the store.
The first DS Urban Store officially opened its doors at the Westfield London shopping center. This showcase of 140m2 is open to visitors.
Seven DS Advisors have been appointed to welcome guests, provide information on the DS brand and bring the DS experience to life.
Westfield London, the UK's premier shopping and leisure destination, is a high-end, innovative and dynamic place to shop, dine and meet. In 2015, 27 million people visited the mall, which houses more than 300 stores, including many luxury brands.
With the deployment of more DS stores, the DS brand will consolidate its presence to be as close as possible to its customers.